TARGET – "LET’S TARGET: SEASON 2"
Spending a spa day with a friend can be difficult when you’re quarantined in separate homes during a global pandemic. That didn’t stop Max Greenfield and Jordan Fisher, however, from making smoothies, donning face masks, and meditating together—all while socially distanced—courtesy of Target.
I edited the first of six episodes of Let’s Target: Season 2 where celebrities were teamed up to spend the day doing various activities (cooking, exercising, arts & crafts), all from the comfort of their own homes. Target sent them each a box of supplies for their day of fun, all conducted over Zoom.
I also edited the trailer which teased all six episodes.
Let’s Target returned for a third season with a whole new round of star-studded socially-distanced activities. I edited the trailer for the new season as well as a cupcake baking tutorial between Lana Condor and Remi Ashten which dovetailed into an important discussion about Asian-American representation.
Let’s Target Season 3 won a 2021 Streamys Award for Best Branded Series!
PRODUCTION COMPANY: Portal A
CLIENT: Target
CREATIVES/DIRECTORS: Jackson Adams, Alice Schroeder