The Immernet
NIKE – "YOU SHOULD KNOW"
For the Tokyo 2020 Summer Olympic Games, Nike honored the oft-overlooked, yet one of the most dominant, sports dynasties of all time: the USA Women’s National Basketball Team. In this commercial, Nike paid tribute to these amazing female athletes who have been undefeated since 1996 and won an unheard of 7 Gold medals in a row, all while fighting for social justice for women, particularly black and gay women.
CREATIVES: Ed Harrison, Jon Barco
POST-PRODUCTION COMPANY: Academy Pictures
EXECUTIVE PRODUCERS: Leslie Carthy, Peter Wiedensmith (Founder)
AGENCY: Wieden+Kennedy
CLIENT: NIKE