The Immernet

FRUIT OF THE LOOM – "THE PROFESSIONAL'S COLLECTION"

Fruit of the Loom launched "The Professional's Collection" — the world's classiest sweat suits designed for men who are comfortable with success — to expand beyond their standard line of tighty-whities. The limited edition collection of fashionable fleece sweat suits come in three styles: The Business Time, Country Clubber, and Trail Blazer. I edited the videos introducing the chic suits to the world, which were named a Creativity Editor's Pick, as well as mentioned in Adweek, Agency Spy, PSFK and The Atlantic, among others.

FRUIT OF THE LOOM — "THE COUNTRY CLUBBER"

FRUIT OF THE LOOM — "MEET THE COLLECTION"

FRUIT OF THE LOOM — "BUSINESS TIME"

FRUIT OF THE LOOM — "THE TRAIL BLAZER"

FRUIT OF THE LOOM — "THE COUNTRY CLUBBER"

FRUIT OF THE LOOM — "MEET THE COLLECTION"

AGENCY: Crispin Porter + Bogusky

CREATIVES: Nic Buckingham and Brett Dixon

DIRECTOR: Brig White

PRODUCER: Rachel Noonan